Showing posts with label New Initiative. Show all posts
Showing posts with label New Initiative. Show all posts

Tuesday, August 14, 2012

XLRI launches new brand identity

From Business Standard

One of the oldest business schools in the country, XLRI, has changed its brand identity with a new logo, in a bid to change with the times .

The institute, along with Mudra Group’s brand and design consultancy unit Water, has come out with the new logo after a year of consultation. “This is for the first time in 62 years that we are undergoing a complete image makeover. We have spent about Rs 20 lakh for the brand makeover process. The new logo is a modern and stylised representation of the earlier one,” said E Abraham S J, the institute’s director.

Established in 1949, the original logo of XLRI was developed in 1950s, which was modified for the first time in 2004 with the addition of its tag line — “Excellence and Integrity.” The new brand face has a the name of XLRI written in bold with green pointer on alphabet “I” with blue and green as primary colours, while Jamshedpur was omitted from the earlier logo.

“The refined category descriptor Xavier School of Management and a tag line “For the Greater Good” are also the highlights of the new identity,” he said. The shield logo has retained elements from the earlier logo — including the cross, keys and the motto.

Meanwhile, the institute is planning to add 120 more seats in Jamshedpur by 2013, with 60 seats each in business management and human resources management.

“We are also starting one at Delhi NCR region with a batch of 120 students. Moreover, we are launching a first-ever Global MBA Programme, in association with Weatherhead School of Management of Case Western University Cleaveland, USA and School of Economics and Management of Tonji University Shanghai, China.

The two-year residential course will commence from June 2013. The programme will be held in three parts one each in India, China and the USA.

Monday, August 13, 2012

Feeling low? Talk to your XLRI buddy

- Empathy, not ‘gyan’, sets apart B-school project for troubled teens with activities to beat the blues

From The Telegraph



XLRI students during a session under Samarthya at Motilal Nehru Public School in Jamshedpur earlier this week

Students of XLRI have been there, done that. They know how vulnerable teenagers are when bouts of depression and low self-esteem hit them.

Though they are seen as corporate honchos in the making, they are making sure they have time for troubled teens between 15 and 18 with a project called Samarthya — The Human Potential Centre.

Launched on July 23, the project, if it catches on, can be a boon for Jamshedpur that is grappling with student suicide. After all, those between 15 and 18 years go through two board exams, pressure to excel in academics and crack entrance exams, campus love, heartbreak and increasingly, body image issues where pimples and obesity are major triggers for depression.

Samarthya aims to help older students at school discover their potential, control emotions and share thoughts with someone who understands.

A group of around 10 students from Business Management (BM) and Human Resource Management (HRM) are already taking sessions with the teens. The first took place at Motilal Nehru Public School (MNPS).

Teenagers fearing the dreaded G-word — gyan — or preaching will be pleasantly surprised.

“It is not counselling. We don’t sit with students and solve their problems. It is beyond that. We take sessions on emotions and try to help them deal with them. Each session is dedicated to one emotion and we conduct activities on it,” said Smriti Khanna, a second-year HRM student and part of Samarthya.

A session on anger, for instance, will start by letting students vent out on paper, asking them to write down their impulses when they feel furious. Then comes a lively discussion on how to get out of this negative emotion.

“The teens don’t want gyan. We help them to know themselves through experiential learning and discover what lies within. At times they also ask questions on how to behave in a given situation. We share a lot,” said Smriti.

“It is a great initiative on the part of XLRI students to reach out to the school-going youths of the city to help them understand the purpose and meaning of a happy life,” said I.S.F. Irudayaraj, a senior faculty member of the B-school who conceptualised the programme.

Samarthya has an ambitious year-end goal of reaching out to 700 students, rolling out the programme in many schools. It also wants dedicated members for each class to ensure continuity and create a sort of buddy system.

Principal of Motilal Nehru Public School Ashu Tiwary sounded happy with the programme. “Students gel well with these bright B-school students as the age difference isn’t much, so they open up. It will help them keep negative thoughts at bay,” she said.

Sunday, August 12, 2012

XLRI, WSMSEM of Tongji University Shanghai join hands to launch a global MBA programme

From Economic Times


XLRI, Weatherhead School of Management of Case Western University Cleveland,, USA and School of Economics & Management of Tongji University Shanghai, China have joined hands to launch a global MBA programme.

The new full-time two-year residential programme slated to commence from June 2013 is designed to accommodate 20 students each from India, USA and China.

The programme will be held in three parts: one-third each in Jamshedpur, Shanghai and Cleveland and will be taught by faculty of all these three B-schools. Each B-School would have its own method of selecting students for the course; XLRI would select students based on XAT's performance, whereas Weatherhead School of Management of Case Western University will bank on GMAT and School of Economics & Management of Tongji University on its own criteria.

"This programme has been the outcome of our continuous efforts to build responsible global leaders of tomorrow," said Fr. E Abraham S.J., Director of XLRI. "In future, our plan is to expand the horizon and include a reputed B-School from Brazil as the fourth lap of this programme," he added.

Meanwhile, XLRI also unveiled its new brand identity and brand architecture for the first time since the institute was set up 62 years ago. The new brand identity which is trendy and contemporary, also underscores XLRI's intent to shape responsible leaders.

The updated brand identity of XLRI connotes the institution's futuristic outlook whilst retaining the old Jesuit Heritage. The new brand identity also represents the institute's clear focus and direction that allow greater freedom for the brand to grow nationally and globally.

H.M.Nerurkar, MD, Tata Steel & Chairman of XLRI Board of Governors said: "Modernising the brand identity of XLRI is an important milestone in the evolution of the XLRI institution brand as it journeys forward with the end-goal of becoming a global management school of repute shaping responsible leaders of tomorrow."

Board members and XLRI Alumni, Vineet Nayar, Vice -Chairman and CEO, HCL Technologies Ltd and Jaspal Singh Bindra, Asia CEO, Standard Chartered PLC also shared their views how XLRI played a pivotal role in shaping their career.

In the process of modernising the brand, XLRI closely worked with Water, the strategic branding & design consultancy of the DDB Mudra Group.

Samarthya ' The Human Potential Centre, under the guidance of Prof. I.S.F. Irudayaraj.

From Yahoo News

Students of XLRI have been there, done that. They know how vulnerable teenagers are when bouts of depression and low self-esteem hit them.

Though they are seen as corporate honchos in the making, they are making sure they have time for troubled teens between 15 and 18 with a project called Samarthya ' The Human Potential Centre.

Launched on July 23, the project, if it catches on, can be a boon for Jamshedpur that is grappling with student suicide. After all, those between 15 and 18 years go through two board exams, pressure to excel in academics and crack entrance exams, campus love, heartbreak and increasingly, body image issues where pimples and obesity are major triggers for depression.

Samarthya aims to help older students at school discover their potential, control emotions and share thoughts with someone who understands.

A group of around 10 students from Business Management (BM) and Human Resource Management (HRM) are already taking sessions with the teens. The first took place at Motilal Nehru Public School (MNPS).

Teenagers fearing the dreaded G-word ' gyan ' or preaching will be pleasantly surprised.

"It is not counselling. We don't sit with students and solve their problems. It is beyond that. We take sessions on emotions and try to help them deal with them. Each session is dedicated to one emotion and we conduct activities on it," said Smriti Khanna, a second-year HRM student and part of Samarthya.

A session on anger, for instance, will start by letting students vent out on paper, asking them to write down their impulses when they feel furious. Then comes a lively discussion on how to get out of this negative emotion.

"The teens don't want gyan. We help them to know themselves through experiential learning and discover what lies within. At times they also ask questions on how to behave in a given situation. We share a lot," said Smriti.

"It is a great initiative on the part of XLRI students to reach out to the school-going youths of the city to help them understand the purpose and meaning of a happy life," said I.S.F. Irudayaraj, a senior faculty member of the B-school who conceptualised the programme.

Samarthya has an ambitious year-end goal of reaching out to 700 students, rolling out the programme in many schools. It also wants dedicated members for each class to ensure continuity and create a sort of buddy system.

Principal of Motilal Nehru Public School Ashu Tiwary sounded happy with the programme. "Students gel well with these bright B-school students as the age difference isn't much, so they open up. It will help them keep negative thoughts at bay," she said.

XLRI to invest Rs 110 crore for Delhi, 2nd Jamshedpur campus

From The Hindu Businessline

Big plans: (From left) Vineet Nayar, Jaspal Bindra and E. Abraham, Directors of XLRI, addressing a press conference in Kolkata on Saturday. — A. Roy Chowdhury
Big plans: (From left) Vineet Nayar (BMD 85 - CEO HCL Tech), Jaspal Bindra(BMD 84 - CEO- StanChart, Asia Pacific) and E. Abraham (BMD 78 - Director -XLRI), from Board of Governors of XLRI, addressing a press conference in Kolkata on Saturday. — A. Roy Chowdhury

XLRI School of Business and Human Resources plans to expand its footprint in the country by setting up a campus in Delhi. Plans are also afoot to set up a second campus in Jamshedpur. Both these campuses will entail a total investment of about Rs 110 crore. 

According to E. Abraham, Director, XLRI, the second campus in Jamshedpur will provide an additional 120 seats for business and human resource management courses, while the Delhi campus, which is to come up in the National Capital Region, will accommodate close to 120 students in its first phase. 

The institute has an intake of 240 students a year at present at its existing facility in Jamshedpur.

“The second campus at Jamshedpur will be ready by 2013, while the first phase of the Delhi campus will be ready by 2014-15,” Abraham said at a press meet to unveil the new brand identity and logo of XLRI here on Saturday.

New Course

Apart from expanding its geographical presence, XLRI also plans to add new course into its offerings. 

The institute has launched a global MBA programme in partnership with Weatherhead School of Management of Case Western University in Cleveland, USA, and School of Economics and Management of Tongji University in Shanghai, China. 

The two-year full time residential global MBA course will commence from June 2013. 

Under the programme, each B-school will admit 20 students from its country (India, China and US). The course will be held in three parts — in Jamshedpur, Shanghai and Cleveland.

Brand Identity

XLRI had roped in Water, the branding and design consultancy of the DDB Mudra Group, for designing the new brand identity. 

“The new brand identity represents the institute’s clear focus and direction that allow greater freedom for the brand to grow nationally and globally,” he said.

Thursday, May 03, 2012

XLRI-XITE coaching initiative for SC/ST students to enable admission without reservation

From PagalGuy.com

First batch of XITE’s MBA coaching program

Neha Badrai (22), currently pursuing a Bachelors of Business Administration (BBA) from Xavier Institute of Tribal Education (XITE), had never considered doing an MBA. Originally from West Singhbhum in Jharkhand, this Scheduled Caste (SC) student decided to give it a try since her institute in collaboration with XLRI School of Business and Human Resources, Jamshedpur started a new SC/ST MBA coaching class last September. For Neha’s batchmate, Anupama Soreng, on the other hand, the new course was like a dream come true since she always wanted to do an MBA. Born into a family of farmers, Anupama is keen to break the mould and take on a corporate life. Both the girls are eagerly awaiting a chance to do well in the ensuing MBA entrance exams.

Neha Badrai, Final Year BBA student at XITE

The primary idea of these classes was to secure SC/ST students entry into MBA institutes sans the ‘reservation’ route. According to Father E Abraham SJ, Director, XLRI, and one of the pioneers behind the idea, the idea is to help SC/ST students achieve dreams on their own. “Jharkand has a huge number of SC/ST students who do not have the best of opportunities in life. Though the government has provided them  reservation in government b-schools, as an educational centre, it is our duty to help these students to do well in life on their own terms.”

Towards this end, XLRI has given XITE a grant of Rs 1 crore to be used over a time-frame of 5 years. These funds have been allocated to set up the infrastructure for running the coaching classes, building a computer centre, and towards creating publicity through advertisements. The actual coaching is carried out by a set of enthusiastic PGDM students of XLRI, in a bid to give back something to society.

Having finalised the plans for these classes during the second half of 2011, the authorities had  little time to advertise or promote the course amongst students of the state. Thus, the first batch of 24 students, were those pursuing their third year in BBA from XITE itself and are now in the final year of their course. In addition, the coaching classes began in September 2011, which gave the candidates little time to prepare for the entrance exams. Yet, the students took the exams but none of them fared too well.

According to Father EA Augustine SJ, Director for Xavier Institute of Tribal Education, the idea this time is to expand the advertising range of the course not only to heavily-tribal infested places like Ranchi, Hazaribagh, Chaibasa and Dumka in Jharkhand but also other states like Bihar and Odhisha.

Praising the efforts made by XLRI students in lending a hand towards training of the SC/ST students, Father Augustine said, “The XLRI students put in a lot of work towards this project.  While a couple of teachers from XITE had been asked to look in on the classes, everything from the course structure, to the teaching sessions as well as individual mentorship had been provided by the XLRI students.”

The concerned XLRI group of students are as enthusiastic about the coaching classes as the SC/ST students are.  One such, Chandrani Bhattacherjee,  said that the proposal to start such a project was received well among the students. “We sent in a group mail about the project to the batch and were overwhelmed with the number of students willing to work on it,” Chandrani told PaGaLGuY.

Initially, a few XLRI students interacted with SC/ST students to understand their requirements. “While most of them seemed comfortable with Quantitative Aptitude, English seemed to be the weak point for many,” Chandrani said. She added that once a rough idea had been formulated about the requirements of the students, a core group of about 20 students was formed to handle the coaching classes in its entirety, including deciding a formal course structure.

Sneha Joshi, another XLRI student connected with the project said that the core group drew upon their own coaching lessons while preparing for MBA to form the course schedule. “We asked for regular feedback from the students and altered our teaching methods accordingly,” Sneha said. She added that each one of the SC/ST students in the coaching classes had been provided with a personal mentor from amongst the XLRI student community.

XLRI has also approached a number of coaching institutes to help with the mock test papers for this year’s classes. “We have finalised a deal with one of the coaching institutes. It will provide us the mock test papers at a fee. However, staff members at XITE will be in-charge of conducting the mock tests,” Father Augustine said.

In the first stint, classes were held five times a week and students travelled from XITE to XLRI and back by a bus specially arranged for them. A similar schedule will be put in place this year too. As yet, the coaching provided was free of coast but the idea is now to levy a minimal fee of  Rs 1000-1200 per month. “If we do not charge a fee,  students will not take the classes seriously,” said Father Augustine. He also specified that while the  coaching provided to students will be XAT-specific, they are free to appear for the other MBA entrance exams too.

The enrollment process for the classes will begin around the second week of May. The new session of the coaching classes is scheduled to begin from 2 July, 2012.

Monday, April 30, 2012

XLRI Endowment Fund (XEF): WE ARE GAINING MOMENTUM

Dear

I am happy to share that as on April 1, 2012 we crossed the first milestone of XEF (XLRI Endowment Fund), crossing Rs.1 crore. This happened because of the generous contributions by :

Jose Parayanken (Rs.50 lakhs) : BME-81, Founder & Managing Director, Mozambique Holdings. Ltd. Recipient of the prestigious Pravasi Bharatiya Samman Award in January 2012. Recipient of the Distinguished Alumnus Award in 2011

Jaspal Bindra (Rs.20 lakhs) : BM-84, Group Executive Director & Chief Executive Officer, Asia, Standard Chartered Bank, and Member, Board of Governors, XLRI. Recipient of the Distinguished Alumnus Award in 2011

Vineet Nayar (Rs.5 lakhs) : BM-85, Vice Chairman & CEO, HCL Technologies, and Member, Board of Governors, XLRI. Recipient of the Distinguished Alumnus Award in 2010

N Krishnakumar (Rs.5 lakhs) : BM-83, Co-Founder & Managing Director, MindTree Consulting. Recipient of the Distinguished Alumnus Award in 2012

Surojit Shome (Rs.5 lakhs) BM-86, MD & Country Head, Rabobank International, India

Samir Sahu (PM-86)and Ingrid Sahu (BM-86) (Rs.5 lakhs)

Alok Sinha (BM-86)(Rs.5 lakhs), MD, Oil & Gas Group, Standard Chartered Bank

Harish K. (PM-85)(Rs.2 lakhs)

Chris Doyle (BM-73) (Rs.1 lakh)

Sudhir Mathulla (BM-84) (Rs.50,000)

Ashok Krishen (PMIR – 86)(Rs.5 lakhs)

Our analysis reveals, that as of April, 2012 the breakup of contributions has been:
Amount Contribution(s)
  • Rs.50 lakhs                          1
  • Rs.20 lakhs                          1
  • Rs.5 lakhs                            5
  • Rs.2 lakhs                            1
  • Rs.1 lakh                              10
  • Rs.50,000                             22
  • Below Rs.50,000                 16
Our target is to cross Rs.20 crores by the end of April 2013.This means we have to raise nearly USD 4 million.To meet this target, we plan to have alumni get-togethers in U.S.A., Dubai, and Singapore, besides alumni meets in the country.

Some of you are keen to know : what would XLRI do with the funds?
1. Upgrade the existing Physical Infrastructure to world-class standards.The new campus may cost us around Rs.50 to Rs.60 crores.
2. Create Chair Professorship. Each Chair would need around Rs.4 to 5 crores.
3. Scholarships or loan to the needy students.
4. Support Global Research.
5. Support the expenses for Global Branding of XLRI.
6. Support the social initiatives of XLRI in the area of education for poor, rural entrepreneurship and alike on a sustained basis.

A news write-up in April 5 Telegraph stated that IIM-A has set a target to raise Rs.250 crores, that is, approximately USD 50 million. By April 5, they have raised about Rs.8 crores, and in the Golden Jubilee Celebration held in December 2011, the alumni promised to contribute Rs.38 crores. I am confident Excellors would be equally generous.

Sharad Sarin
Coordinator : XEF

Wednesday, January 11, 2012

Invitation from XLRI: Fr Arrupe Centre for Ecology & Sustainability

Dear friends

I am happy to invite you for inauguration of
Fr Arrupe Centre for Ecology and Sustainability (FACES)
at the
Learning Centre, XLRI
at
11:00am on January 14th, 2012

I am happy to share that Dr Ajoy Kumar, MP East Singhbhumi has accepted to be the chief guest at the function. Dr Harish Hande, Managing Director, SELCO-India and Ramon Magsaysay Awardee 2011 will deliver the keynote speech on the theme of “Sustainable Energy for Rural and Under-served Markets” on the occasion.

While Dr Ajoy Kumar needs no introduction for the citizens of Jamshedpur, I am pasting a short note on the Centre and on SELCO and Dr Hande below.

---
Fr Arrupe Centre for Ecology and Sustainability is a multi-disciplinary activity centre at XLRI to provide thought leadership to promote policies, practices and dialogue which have impact on holistic and sustainable development of society and enterprises. The Centre will engage in three key activities of

(1) Knowledge Creation (e.g., undertaking and sponsoring research on and documentation of sustainable programmes, enterprise models and practices),
(2) Knowledge Dissemination (e.g., organizing conferences and roundtables to provide a platform for sharing sustainable models of development) and
(3) Knowledge Application (e.g., providing thought leadership for “Embedded Sustainability” through consultancy / MDP / capacity building programs).

----
SELCO Solar Light Private Ltd. (SELCO-India)  is one of the largest solar technology providers in India, having reached more than half-a-million people by installing solar lights in 120,000 households, microenterprises, and community facilities.

By achieving this scale, SELCO has demonstrated that the poor can indeed afford sustainable technologies and maintain them. SELCO adopts a three-prong strategy for reaching the poor -  it offers “customized products” by designing solar technology applications to specific needs of the customers (e.g., 2- or 4-light system for the home, head lamps for night workers like midwives and rose pickers, or electricity for sewing machines); it provides “doorstep financing” by linking the customers with credit institutions, like rural banks, cooperatives, even self-help groups; and it provides “doorstep service” through prompt, personalized help through its wide network of service centers.

For his work Dr Harish Hande was awarded the 2011 Ramon Magsaysay Award (considered to be the Nobel Prize of Asia)  as a recognition of “his passionate and pragmatic efforts to build social enterprise that brings customized, affordable and sustainable electricity to India’s vast rural population, encouraging the poor to become asset creators.”

Dr Harish Hande is a B.Tech (Hons.) from IIT, Kharagpur, and holds a PhD degree in Energy Engineering from University of Massachusetts, U.S.A. He was awarded the Social Entrepreneur of the Year Award in 2007, and was also the recipient of Ashden Awards for Sustainable Energy (U.K.) 2005 and 2007, and Tech Museum Award (USA) 2005. In 2008, he as featured by Business Today as one of the 21 Young Leaders for India’s 21st Century, and by India Today among the 50 Pioneers of Change in India

Besides being the Managing Director, Board Member and Co-Founder of SELCO Solar Light Private Ltd. (SELCO-India), Dr Hande is also a Board Member of E+CO (USA), Greenpeace-India and Small Scale Sustainable Infrastructure Development Fund (S3IDF), India.

We look forward to your presence and request for appropriate coverage of the event

Thanks and regards

Madhukar
==========================
Dr Madhukar Shukla
Prof (Strategic Mgt & Organisational Behaviour)
& Chairperson, Fr Arrupe Center for Ecology & Sustainability
XLRI School of Business and Human Resources
CH Area (East), Jamshedpur 831001, Jharkhand (India)

Sunday, September 25, 2011

XLRI eyes sporty career

From The Telegraph


No, it’s not all play, but taking up sports marketing management as a career can seem like it. Especially when you get paid for a job that involves professionally managing the careers of idols, ranging from a Sachin to a Saina. 

Sports marketing management is on XLRI’s radar. The premier B-school in Jamshedpur is focussing on the scope of careers related to marketing methodologies in sport before launching a full-fledged course on the subject.

Globally, the sector worth around US$ 38 billion, involves innovative commercial plugging of a particular discipline as well as personalities associated with each.

Marketing Association of XLRI, popularly called MAXI, which is one of the societies of XLRI, will host “Dimensions of Sports Marketing” a symposium, which will be a part of the annual MAXI Mindscapes.
The symposium will comprise well-known sports and business personalities.

This is a much-needed warm-up to XLRI’s plans of launching a course in sports marketing management, as experts thrash out the pros and cons of the up and coming career option.

“Though the field is expanding rapidly, it is still relatively an uncharted territory. The meet will thus deliberate on what exactly the field is, what are its strengths and weaknesses. The symposium will also discuss marketing of any sport through various media,” said Sanjeev Varshney, faculty member of marketing and consumer behaviour, XLRI.

Big names who are expected to discuss the dimensions of sports marketing include CNN-IBN sports editor Gaurav Kalra, Athletics Federation of India president Adil Sumariwalla, World Sport Group senior vice-president (South Asia) Harish Krishnamachar, Innocean Worldwide group director (sports marketing and events) Tarun Chaudhry, and PipalMajik chief executive officer Chandradeep Mitra.

“We are seriously planning a course in sports marketing for students, but nothing has been finalised as of now. I hope this discussion helps us take a stand on the matter,” added Varshney.

The symposium will thus be a good opportunity for marketing students to search avenues in the emergent area, discover what management studies refer to as the SWOT — strengths, weaknesses, opportunities and threats — of any particular enterprise.

The discussions will also enrich XLRI’s faculty members, who can assess the potential of the field before taking the formal plunge.

In India at present, IIM-Calcutta and Mudra Institute of Communications, Ahmedabad, known as MICA, run courses in sports marketing.

Sunday, September 18, 2011

XLRI Inaugurates Interdisciplinary "Behavioural Lab"

From XLRI, Jamshedpur

Sept 17th, 2011: XLRI inaugurated the "Behavioural Lab" to become India's 1st management school to have an interdisciplinary lab to study human behaviour.

A brain child of Dr Sanjeev Varshney, Chief Coordinator and Area Chairperson (Marketing) and MAXI (Marketing Association of XLRI), "the Lab is equipped with software and equipments to run experiments based on the principles of cognitive psychology, like direct response time machine, and will help in understanding whether the stimulus shown to people is having emotional or cognitive impact. The Lab also has got facilities like one-way mirror observation rooms for group experiments etc. It has subscribed to other software to enable students and researchers in testing image-based stimulus rather than textual stimulus and thereby facilitate product and campaign effectiveness testing," informed Prof Varshney.

The Lab will be available for use across all functional disciplines of XLRI comprising XLRI faculty, Fellow researchers, and postgraduate students. The Lab will also collaborate with researchers and institutes of repute in the field and looks forward to establishing itself as a one-stop solution for all behavioural and neurological research in management sciences. It aims to bring in new and innovative insights in the field of management.

As the first project of the “Behavioural Lab”, the city-based XLRI School of Business has started conducting research to study the behaviour of youth that leads to road accidents. Prof Sanjeev Varshney said that rash driving is matter of great concern for the city. They have started the research considering the rising number of deaths among young motorcyclists.

Prof Pranabesh Ray (Dean - Academics) said that the Lab’s future plans include acquiring more equipment and software for carrying out neurological research by collaborating with local and national level neuro-research centres and leading hospital chains in India. The collaboration process has already been initiated.

“We have plans to study and conduct research on Consumer Behaviour Studies, Organisational Behaviour Studies, Behavioural Economics and Behavioural Finance, to name a few of its primary areas of interest,” said Prof. Ray.

Saturday, September 10, 2011

Hi-tech market research facility at XLRI from Sept. 17

From: The Telegraph


Students of XLRI will soon be armed with hands-on market research skills, thanks to an advanced laboratory on campus that will allow them to delve into the mind of prospective consumers.

The behavioural marketing research lab, which will be inaugurated on September 17, is the brainchild of Marketing Association of XLRI, popularly known as MAXI.

Conceptualised last year, the ambitious lab is aimed at providing students and teachers with cutting-edge research tools designed to peer into the unconscious mind — said to influence consumer choices — and study behavioural trends.

The lab aims to explore market solutions, as crores of rupees ride on launch of products while a majority fails to impress consumers.

According to surveys, nearly 60 to 70 per cent of products flop despite intense pre-launch marketing research. Besides quality of products, political choices, social behaviour and economic patterns will also be studied in the XLRI lab. The basement of TMDC auditorium on XLRI campus has been chosen for the laboratory.

“We are setting up the lab at the basement of TMDC auditorium. We will soon complete work and inaugurate the lab on September 17. Hi-tech gadgets in the lab will introduce advanced research facilities on campus,” Sanjeev Varshney, a faculty member of the B-school’s consumer behaviour department, told The Telegraph. He added: “The lab will not only study marketing but also organisational behaviour and related areas.”
The lab will have a camera set-up to record people’s responses at an interview room. It will include a direct response machine, which displays through multiple monitors a subject’s reaction to the advertisement of a product. It will also have a video-mixing equipment and a conference room.

To set the stage for the best possible dress rehearsal for students before they enter the corporate arena, XLRI is also planning to team up with Apollo Hospitals Pvt Ltd and All India Institute of Medical Sciences, Delhi, to further enhance the upcoming lab with medical tools.

The B-school will also maintain a pool of 3,000 respondents, drawn from urban and rural areas, to help carry out surveys at any given time.

Saturday, February 12, 2011

XLRI shoots the full picture

From The Telegraph

Power point presentations make way for the full picture.

Students of XLRI’s social entrepreneurship course are making short five to seven-minute films to share their learning “on the field”.

The latest celluloid offering is Ek Koshish, a short film made on primary education in the state by four final-year students — Rajiv Sengupta, Prashant Singh, Kumar Ankit and Diwakar Kaushik.

This trend started from the batch of 2010. Different groups under the social entrepreneurship course have already made four short films, on topics like women contract workers, street hawkers, platform urchins and state primary schools.

Students felt filming observations was a better way to document what they had observed, rather than just presenting papers and slides.

“Filmmaking is a creative way to capture what we learn during our rural exposure. Though the report and presentation are a must, filmmaking enriches the learning experience. We can be more expressive,” said Diwakar, involved in the making of Ek Koshish.

Social entrepreneurship professor Madhukar Shukla welcomed the initiative.

“Students can capture nuances and emotions through films which is not possible in a detailed study report. Visuals have a different impact altogether. The field visit is a part of the course, where students learn about rural life and their problems. Students can also keep the films for their records,” said Shukla.

XLRI also plans to make filmmaking compulsory as a documenting tool but nothing has been made final.

“Shooting a film can be a unique experience, but there’s more to that. Last time, when a group of students interviewed and filmed women contract workers and screened it for us, we got to know their problems from a personal angle. It triggers the motivation for change,” said Shukla.

The course, an elective one to promote social ventures among students, is a two-term one of six months’ duration in the second year for business management and personnel management and industrial relations. So far, four social ventures after course completion have rolled out —Parichay, Dream4others, Samanvay and Green Leaf Energy.



Wednesday, September 22, 2010

XLRI decides to set up another institute in Hyderabad

From The Hindustan Times

Jamshedpur-based premier management institute, the Xavier Labour Relations Institute (XLRI) has decided to set up its new campus in Hyderabad. XLRI Director E Abraham and Dean (Administration and Finance) C L George called on Andhra Pradesh Chief Minister K Rosaiah in the Secretariat today and
informed him about the XLRI governing board's decision on their Hyderabad plans.

Rosaiah wrote a letter to XLRI on August 18 requesting it to set up a campus in Hyderabad and promised all support from the government.

The XLRI governing board considered and approved the proposal, the Director told the Chief Minister.

He sought allocation of 75 acres of land for setting up the XLRI campus.

The Chief Minister said the required land would be allotted at Jawahar Nagar, close to the BITS, Pilani.

A group of representatives from Alexandria, a US Pension Fund House, led by its head of Indian operations Vishal Goel also met the Chief Minister along with the XLRI team to inform about their likely association with the institute.

Started in the year 1949 at Jamshedpur as an anchor institute catering to the professional and skilled manpower requirements of the steel city, XLRI is one of the top-five managements institutes in the country. It has only 240 seats on offer every year at Jamshedpur while the proposed Hyderabad campus would augment the intake of students in near future.

Thursday, August 26, 2010

XLRI students to conduct project to study human behaviour, seek solutions to problems

From The Pioneer

As a unique initiative at the B-School XLRI, the students of the organisational behaviour course for the 1st-year students are taking a social project to learn about human behaviour, and about themselves. Prof MG Jomon has asked the class to break into 12 teams and do a social live project to learn about.

“We have prepared out a list of programmes to be carried out in different areas. Our objective is to help students learn about human behaviour. The students will mingle with the people and try to understand their problems and help them overcome it,” said Madhukar Shukla, Professor, Organisational Behaviour, XLRI.

Professor Jomon said they would soon organise a fun fair at Kalyan Niketan, run by All India Women’s Conference in Kadma.

The first phase of the project will involve identifying an orphanage in Jamshedpur and encouraging the inmates to participate in various fun-filled programmes.

“We will then get into talks with one of the orphanages for organising the event. The logistics will be worked out to evaluate the resources needed and finalise the event's schedule. Funds for organising the event will be collected,” said a student.

The B-school also plans to organise a daylong eye-checking camp for underprivileged children on the premises of Gyan Deep Vidyalaya in Birsanagar. Opticians and doctors would be present at the camp to check the students and to offer them the necessary diagnosis.

“We are conducting a career counselling session, psychometric test to make the students aware of the different career opportunities available to them. It will be conducted among students of class 10 and 12 and their concerns regarding different career paths will be addressed. Moreover they will be guided regarding the suitable career path for them by a psychometric test which will be conducted and a comprehensive study of various career opprtunities will be provided to them through brochures, website etc. We will be in continuous touch with them even after the completion of this project through our website,” said another student.

While another group of students will partner with a school for the visually challenged/an NGO working for the visually challenged and make educational resources available to them. Very books are available in Braille.

The students propose to procure books and make audio recordings which can be played in classes to impart knowledge to the visually challenged.

Saturday, August 07, 2010

Apollo partners with XLRI to conduct management programmes

From Vebtoday.com


Hyderabad, Aug 4 : Apollo Hospitals Group has announced its partnership with XLRI Jamshedpur to conduct management programmes for Apollo’s practicing managers.

Apollo Hospitals Group Executive Director (Operations) Sangita Reddy and XLRI Jamshedpur Director Fr E Abraham S J have signed the MoU yesterday to mark the partnership at Apollo Health City here.

The tie-up is a part of Apollo’s Talent Management Programme that aims to nurture in-house talent.
’’This unique tie-up is a path-breaking initiative to address the need for professionally trained hospital managers, which is being increasingly felt in Indian healthcare,’’ Ms Reddy said.

She said professional training for practicing managers will be an important step to improve standards in managerial and functional areas of healthcare, which in turn will go a long way in boosting operational excellence and care delivery.

According to a CII report, employment in healthcare is expected to increase by at least 2.5 million by 2012, which is indicative of the demand for professionals in this space.

Currently, India has about 400 healthcare managers graduating every year, while the need is for 8,000.

Saturday, September 12, 2009

XLRI Students Intern with Social Ventures

From The Telegraph

XLRI pupils to learn on the job

Jamshedpur, Sept. 7: A social entrepreneurship course at XLRI will now come with an internship at a national-level NGO.

The B-school has planned to introduce internship in the curriculum of social entrepreneurship, an elective course, from this year after the success of Parichay, a social entrepreneurship programme, last time.

“From this year onwards, the curriculum of the course will include an internship programme. The idea is to enable students to know how an organisation functions. Every student will have to complete a project to learn the hiccups in the area,” said Madhukar Shukla, a faculty of social entrepreneurship.

About 14 students have already begun their internship in NGOs such as Pravah, Prayas, iDiscoveri in New Delhi; Aarambh in Bhopal; Helen Keller Institute of Deaf, Blind and Dumb, Mumbai; SEWA video in Ahmedabad and a few based in Jamshedpur such as Ujjivan and Kalamandir.

The course has also undergone a change from this year. Instead of the one-term course, social entrepreneurship will now become a two-term (six month) one.

“The purpose of the internship is to help students gain a first-hand experience of working in a social venture, in a sector of their choice. This learning will also help them to develop their business plans and acumen for latter part of the course,” said Shukla.

From this year, students were also made to do a field work that comprised meeting 10-15 hawkers, rickshaw pullers and door-to-door visit to see their lives close quarter.

“The visit has been made compulsory because most of our students come from urban middle class and if they want to bring a change, they will have to understand the lives of the downtrodden, their situation and economic condition,” he said.

“We may not earn like other management students but will be able to bring about a social change. In order to start a social venture, we need to have a vision and the internship will also make us learn about the hiccups,” said Nidhi Rawal, one of the students of XLRI who is interning at Ujjivan in the city.

Monday, July 20, 2009

Soldiers turn grads at XLRI

From The Telegraph

Jamshedpur, July 18: Warriors donned the gown and cap instead of their military uniform for the fifth graduation ceremony of the executive management programme for defence officers at XLRI’s Father Prabhu Hall today.

This year, 49 officers from armed forces graduated from here — 43 from the army, four from the Indian Air Force and two from the Indian Navy. XLRI launched the certificate programme in business management for defence personnel in 2007 at the request of the Union ministry of human resource development who perceived the need to resettle servicemen. The programme was designed in association with the directorate-general of resettlement, ministry of defence, for officers seeking a career in the corporate world. The event was designed keeping in mind the needs of the business world with the aspirations of the service officers.

Saroj Vinayak, the director-general of ordnance factories and chairman of Ordnance Factory Board, Calcutta, was the chief guest at the function. She presented certificates to those who successfully completed the course.

Vinayak encouraged the students to take on the challenges of the corporate world. “The present corporate atmosphere offers a number of complex challenges for students. Dedication, hard work, sincere efforts and courage are essential sills for overcoming the challenges,” she added.

Vinayak urged students to pay heed to their inner voice while taking important decisions in life. “The inner voice of a person helps him take crucial decisions,” said Vinayak.

Institute officials pointed out that they got officers from distinctive educational backgrounds — engineering, medicine, management, commerce, architecture, basic sciences and arts — with experience ranging from six to 34 years.

The six-month programme equips participants with basic concepts and skills of all functional areas of management along with an area of specialisation, thus enabling them to find a career in the corporate world. During the course, for which enrolment began on February 2, students took part in quiz contests and undertook various assignments.

“The corporate sector has expressed keen interest in batches comprising a good blend of officers who are set to face challenges. Our course allows a smooth transition and re-orientation for officers towards a life and career as business managers and entrepreneurs,” said E. Abraham, the director of XLRI.

Wednesday, April 15, 2009

Parichay's (an XL Students' Venture) Product Brochure

Folks!
As you know, XLRI Social Entrepreneurship Trust had funded the inception of 3 social business ventures by our students last year.

Parichay (http://www.parichay.co.in) - which trains and provides market linkages to rural and tribal artisans - is one of them.

Currently they are working with only Bamboo artisans (and have serviced 2 orders), and plan to scale-up into 5 other crafts (Dokra, Grassmat, Payatkar Painting, etc.) - and create and sell fusion products to provide sustainable livelihoods to rural/tribal artisans.

I am enclosing their product brochure. These can be good corporate gifts, conference material, etc. - or even domestic artifacts... they can also customise the product to your requirements

My purpose in writing to you is with a request:
1. If you know about any company/ organisation, which can give them bulk orders for any item, this will be a big help

2. They need to scale up to bring in other rural/tribal crafts into the fold - and need investments to do so (XL SET provided only INR 2.5lacs - rest is their own money)... and it is the "fusion products" combining different crafts, which will give them high returns (and to the artisans). So if you know someone who would be willing to invest in their venture, will be gratefull if you can connect them.

You can write to me or write to Vikas - co-partner of Parichay.

thanks
madhukar


Kims Note: Since I could not attach the .pdf file here. . .

Link to some of the products is here:
http://www.parichay.co.in/

Their blog on their progress is also extremely fascinating and I would highly recommend reading it for inspiration.
http://parichay.co.in/blog/

Saturday, January 24, 2009

Update on XLer NGO's

here we have an XL students ("NGO") team (actually a business venture - a partnership firm) the 8 selected out of 2300 entries in one of the Asia's biggest entrepreneurship competition - Eureka at IIT Mumbai
Clean tech contestants vie for $50,000 at Eureka! 08
(and if they win these, this will meet part of their funding requirements - Eureka is $50,000)

and is among the 16 selected in an international competition ("NGO" Global Social Entrepreneurship Competition - Foster School of Business, Univ of Washington, Seattle)
(dont know the prize money)

I am also happy to share that the institute's is providing for their travel expenses to US to participate in the GSEC
and that XLRI Social Entrepreneurship Trust provided them the first incubation funding (we did to two others student ventures too - Swavalamban and http://www.dream4others.com/ and will continue to do so, if we get the funding from Xlers or other sources...
two of these ventures funded by the Trust also sweeped the Kalpavriksha event:
an institute's "brand" (and worth) is built by the investments in building a robust product.
help out if you can by connecting to:
ciao
madhukar
ps: for those who came in late:

Wednesday, December 31, 2008

XLRI talk on Social Entrepreneurship

From The Telegraph

Jamshedpur, Dec. 23 (The Telegraph): To make people aware about social entrepreneurship, XLRI has planned a national conference.

The Social Entrepreneurship Trust and Social Initiative Group for Managerial Assistance (Sigma) of XLRI will arrange the conclave on social entrepreneurship on January 31 and February 1 next year.

The theme of the conference would be “Providing Access for Sustainable Devel- opment” while its purpose is to showcase innovative social entrepreneurship ventures by individual entrepreneurs, NGOs, corporate executives and government agencies.

It will also provide a common platform for sharing of experiences, issues and concerns of the social sector.

About 150 development sector professionals would attend the conference.

It will be the first-of- its-kind for XLRI. The conference will be organised in association with Ashoka: Innovators for the Public, a global association of social entrepreneurs, and IndianNGOs.com, a portal on social and developmental of India.

“The conference is part of the diamond jubilee celebrations of the B-school. We wanted to give a distinct identity to the social concerns, so we thought of coming up with this conference.

“There are resources but they can’t reach the grassroots and that is a cause of concern,” said Madhukar Shukla, the professor of organisational behaviour and chairperson of Social Entrepreneurship Trust at XLRI.

The conference has been designed around six sessions over two days, each highlighting the problem of “accessing the resources”.

Experts would talk on access to credit and financial services, access to education, access to healthcare and hygiene, access to livelihood opportunities, access to market and rural access to societal resources.

Each session will have three speakers who will share their views and provide solutions.

The conference will also have a social entrepreneurship workshop, a performance by Blind Opera and competitions for students interested in social entrepreneurship.

=======
Confirmed Resource Persons/ Speakers:

Ms Aparna Banerjee
CEO, Project Sukanya
& Ashoka Fellow

Mr Anshu Gupta
Founder, GOONJ
& Ashoka Fellow

Ms Chetna Gala Sinha
Founder, Mann Deshi Mahila Sahakari Bank
& Ashoka Fellow

Mr CV Madhukar
Founder, PRS Legislative Research & Co-Founder, Akshara Foundation
& Ashoka Fellow

Mr Dilip Ranjekar
CEO, Azim Premji Foundations

Dr Joe Madiath
Founder & Executive Director, Gram Vikas
& Skoll Social Entrepreneur

Mr KC Shashidhar
Chief General Manager, NABARD, Jharkhand

Mr Keerti Bhusan Pradhan
Head of Programs - India Office, Right to Sight

Dr Pradip Sarmah
Director, Centre for Rural Development
& Ashoka Fellow

Mr Pravin Mahajan
Founder & Executive Director, Janarth

Mr Rajiv Khandelwal
Director, Aajeevika Bureau
& Ashoka Fellow

Mr S Shivkumar
Chief Executive, ITC Agri Business - E-Choupal

Mr Samit Ghosh
CEO, Ujjivan

Mr Solomon Jaiprakash
Founder & Chief Executive, Maya Organic*
* awaiting confirmation

Ms Sushmita Ghosh
President Emeritus, Ashoka: Innovators for the Public

Dr Vanita Viswanath
CEO, Udyogini

Mr Ved Arya
Managing Trustee, SRIJAN
& Ashoka Fellow

Mr Venkat Changavalli
CEO, EMRI - Emergency Management & Research Instt

Mr Verghese Jacob
Lead Partner, Byrraju Foundation

Mr Vijay Mahajan
Founder & CEO, BASIX
& Senior Ashoka Fellow

Posted By The Theme to XLRI Jamshedpur - News and Latest Updates at 12/24/2008

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