Hi Folks:
Sebastian and Anu Fredericks are setting up a fabulous evening on Friday, 17th September at the Whitefield Club.
We may even have Prof Madhukar Shukla join us there .
So Just a quick line to request you to keep the date marked for another great XLBang event.
Sebastian, Avinash Baliga and Anu will keep you posted of developments.
Bye for now.
David D'Costa
Friday, September 10, 2010
Prof Manish Singhal publishes - Spirituality at Work: A Study of Indian non-profit Organizations
From Amazon.com
Product Description
Spirituality at work (SAW) is being considered as a significant construct to deal with a number of issues resulting from increased dynamism in the business context and the resulting stresses and strains at organizational and individual level. The conceptual framework in this study linked individual SAW needs and organizational SAW supplies to emerge with a P-O fit model on Spirituality at work. The individual SAW needs, organizational SAW supplies and SAW P-O fit were related to outcomes of Job Satisfaction and Organizational Commitment. FINDINGS: The distinction between religion and spirituality that forms the basis for defining SAW for scholars did not find support in this study. The 3-way conceptualization of SAW in terms of Integrity/Wholeness, Meaningful work, and Larger than oneself was supported. The influence on outcome variables grew progressively stronger in this order: individual SAW needs, P-O fit on SAW, and organizational SAW supplies. This study provides the first empirical proof of the interactive effects of individual and workplace spirituality on outcomes of interest to organizational scholars.
About the Author
An eclectic profile with qualifications in mechanical engineering, financial and general management, organizational behavior and sociology and YOGA as sadhana and therapy. Prof. Singhal has been teaching at XLRI, Jamshedpur since 2006. Primary interests are in areas of Spirituality and actualizing human potential in organizations.XLRI professor pens To Push or to Pull: Dynamics of Promotional Strategies
From The Pioneer
Indian B schools have been regularly churning out cutting edge research work and publications that are making waves in the contemporary management discipline. Leading from the front are the top Indian B schools where a blend of knowledge with practical applications has incubated a healthy environment of learning and top of the line research.
XLRI assistant professor of Marketing Management Debasis Pradhan has penned a book on marketing management titled To Push or to Pull: Dynamics of Promotional Strategies Book. The book reveals a lot about the current promotional strategies prevalent in the global marketing scenario.
In this book, the focus has been on the promotional strategies being adopted by three rural industries of India. Relevant research questions have been identified with the help of literature review coupled with exploratory work that has led to the conceptualisation of a framework. Survey method has been used for data collection. Data analysis and its interpretation have been discussed in detail with a reference to the scope for further research.”
The 292-paged book would constructively address the push vs. pull debate with a focus on Indian rural industries.
Prof. Pradhan, along with another faculty of XLRI, had earlier published a seminal paper on “Measurement of Retailer Brand Equity Using Fuzzy Analytic Hierarchy Process.” Therein it was proposed that retailer brands possess equity termed as retailer brand equity or retailer equity.
It is an “added value” endowed to the retailer brand as a result of past marketing activities of the retailer. Branding of retailers can be instrumental in influencing customer perception and driving the store choice and loyalty. Measuring retailer brand equity can help the retailers and the brand mangers to be more strategic in their decision-making. This study undertaken in India has followed a customer-based brand equity measurement approach wherein dimensions like retailer awareness, retailer association, retailer perceived quality, and retailer loyalty have been considered. A fuzzy analytic hierarchy process (AHP) was used to measure the retailer brand equity. The same was presented by the in University of Cologne, Germany this year.
Such publications and research are the need of the hour in the changing and volatile fields of global management. It is indeed heartening to notice that our national schools are sizing up to the challenge and able to leave a strong mark in the field.
Prof Pradhan is a post graduate and fellow from XIMB and IRMA respectively. He joined XLRI 2006 and teaches Advertising and Sales Promotion, Consumer Behaviour, and Marketing Management. Prior to this, he has more than two years of managerial experience in power sector. Papers and cases authored by him have been published in national and international journals of repute.
Indian B schools have been regularly churning out cutting edge research work and publications that are making waves in the contemporary management discipline. Leading from the front are the top Indian B schools where a blend of knowledge with practical applications has incubated a healthy environment of learning and top of the line research.
XLRI assistant professor of Marketing Management Debasis Pradhan has penned a book on marketing management titled To Push or to Pull: Dynamics of Promotional Strategies Book. The book reveals a lot about the current promotional strategies prevalent in the global marketing scenario.
In this book, the focus has been on the promotional strategies being adopted by three rural industries of India. Relevant research questions have been identified with the help of literature review coupled with exploratory work that has led to the conceptualisation of a framework. Survey method has been used for data collection. Data analysis and its interpretation have been discussed in detail with a reference to the scope for further research.”
The 292-paged book would constructively address the push vs. pull debate with a focus on Indian rural industries.
Prof. Pradhan, along with another faculty of XLRI, had earlier published a seminal paper on “Measurement of Retailer Brand Equity Using Fuzzy Analytic Hierarchy Process.” Therein it was proposed that retailer brands possess equity termed as retailer brand equity or retailer equity.
It is an “added value” endowed to the retailer brand as a result of past marketing activities of the retailer. Branding of retailers can be instrumental in influencing customer perception and driving the store choice and loyalty. Measuring retailer brand equity can help the retailers and the brand mangers to be more strategic in their decision-making. This study undertaken in India has followed a customer-based brand equity measurement approach wherein dimensions like retailer awareness, retailer association, retailer perceived quality, and retailer loyalty have been considered. A fuzzy analytic hierarchy process (AHP) was used to measure the retailer brand equity. The same was presented by the in University of Cologne, Germany this year.
Such publications and research are the need of the hour in the changing and volatile fields of global management. It is indeed heartening to notice that our national schools are sizing up to the challenge and able to leave a strong mark in the field.
Prof Pradhan is a post graduate and fellow from XIMB and IRMA respectively. He joined XLRI 2006 and teaches Advertising and Sales Promotion, Consumer Behaviour, and Marketing Management. Prior to this, he has more than two years of managerial experience in power sector. Papers and cases authored by him have been published in national and international journals of repute.
Bay Area XL picnic 2010 - photos & videos
All, a BIG thank you to all those who attended the summer picnic the Sunday before last at the Uvas Canyon County Park. 22 XLers & their families attended, which is the largest gathering that we had.
Madhukar Shukla, who was visiting Santa Clara University on some work, was the big marquee name. Everyone gathered around him, breaking away only to dive into the excellent desi pizza that Pal sourced. Pal made the wait worth it, hauling 22 boxes of delicious pizza.
Fortunately the beer was at hand, so most of the people were well lubricated. And thanks to Mei’s (Navi’s wife) sturdy corkscrew & Murali’s perseverance even the wine bottles could be opened.
We had many new faces this time (Murali, Navi, Ruchi) & a second visitor (Dorjee). It looks like we have a good momentum going. The kids broke all age, batch, BM/IR barriers & showed the rest of us the way to interact.
A few of the folks went hiking along the many beautiful trails, & my dogs managed to convince the kids to give up their food for them. Next year the plan is to have a real live barbeque (big enthu from Meghna for that). I wish I could have spent more time to talking to all of you, but between the organizing, video shooting & keeping track of babies & dogs, I didn’t get much chance.
Madhukar Shukla, who was visiting Santa Clara University on some work, was the big marquee name. Everyone gathered around him, breaking away only to dive into the excellent desi pizza that Pal sourced. Pal made the wait worth it, hauling 22 boxes of delicious pizza.
Fortunately the beer was at hand, so most of the people were well lubricated. And thanks to Mei’s (Navi’s wife) sturdy corkscrew & Murali’s perseverance even the wine bottles could be opened.
We had many new faces this time (Murali, Navi, Ruchi) & a second visitor (Dorjee). It looks like we have a good momentum going. The kids broke all age, batch, BM/IR barriers & showed the rest of us the way to interact.
A few of the folks went hiking along the many beautiful trails, & my dogs managed to convince the kids to give up their food for them. Next year the plan is to have a real live barbeque (big enthu from Meghna for that). I wish I could have spent more time to talking to all of you, but between the organizing, video shooting & keeping track of babies & dogs, I didn’t get much chance.
I still plan to do a winter potluck at home in December (there is some construction going on, which hopefully won’t be a hindrance), so watch for future announcements. I understand Shailley is planning to do some smaller scale pub type events in the fall.
I also want to recognize Pal & his wife Joan for managing almost all aspects of this picnic (starting with a suggestion for the spot), with some able support from Shailley, Meghna & Kieran. Everyone pitched in to make this a successful event.
Madhukar & Murali took some amazing photos, which are at http://photobucket.com/xlersuvas. The password is xxxxx(Contact an Xler in the US for the password, I'm not posting it here - Kim). I also uploaded my weekend video project on YouTube, which includes a selection of the photos & some cell phone camera videos I recorded at the picnic. Unfortunately the audio didn’t come out well. It is at http://www.youtube.com/watch?v=1gx0t_J50G8. Shailley also has a small clip of the picnic up at http://www.youtube.com/watch?v=RnXL8UdvVuw. Please view & enjoy & leave comments.
Here is the final list of XLers who attended (in descending order of graduating year):
Ragini Mathur, IR05
Pooja Arora, IR01
Herambh Athavale, BM00
Anurag Chhabra, BM00
Shailley, IR98
Asmita Katdare, IR98
Ruchi Gupta, BM98
Samba Yarlagadda, BM96
Tipu Purkayastha, IR96
Sheela, IR95
Murali Mazhavanchery, IR93
Dorjee Tsewang, IR93
Sandeep Harpalani, BM92
Navi Singh, BM90
Aashish Bhargava, BM89
Sameer Govil, BM89
Meghna Virick, IR89
Kieran Gonsalves, BM87
Vivek, BM86
KP Naidu, IR81
Pal Luthra, BME 72
Regards,
Tipu
Saturday, September 04, 2010
XLRI grooms global managers
From The Telegraph
 |
Jamshedpur, Aug. 31: Global work exposure as main course and Belgian chocolates for dessert? Trust XLRI students to get the best of both worlds.
Under the international students’ exchange programme, 44 B-school students — a sharp spike compared to 13 students last year and nine the year before — will visit 18 European universities and institutes in United Kingdom, Germany, France and Belgium for a three-month term. In fact, partner universities and institutes have also increased this year — last year, it was five and the year before, three.
“The objective behind the stint is to adapt to cultural differences while forming a cordial working relationship with people across cultures,” said Siddhesh Ajgaonkar, a student bound for the University of Muenster, Germany.
Added Anjali Birla, raring to go to the University of Antwerp Management School in Belgium: “Apart from the excellent education, I am looking forward to explore scenic destinations and gorge on Belgian waffles and chocolates.”
The increase in student volume is explained by the fact that the personnel management and industrial relations batch doubled from 60 to 120. The international students’ exchange programme also managed to successfully rope in more partner universities and institutes this time.
XLRI also started an online seat allocation process to make the application process easier for students. Instead of filling up a form and submitting it manually, students can go online, apply directly and look for details on partner institutions and feedback from former students. “We have beefed up the technology for application to foreign exchange programmes. Students can apply online directly for faster and easier results,” said Hartashika Kaur, a member of the B-school’s external linkages cell.
Although the offshore tuition fee would be inclusive of what students pay XLRI, living expenses would come to Rs 3 lakh to be borne by students. But no one is complaining, as the stint would mean an opportunity to explore a new country, work culture and lifestyle. “We left no stone unturned for students. Some partner institutions are new, so students were apprehensive as they did not have seniors to get feedback from, but I believe we have tried to address all concerns,” said Priti Mittal, the exchange programme secretary.
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