From The Telegraph
Sunday, November 28, 2010
Thursday, November 11, 2010
Summer Placements 2010-12 a huge success at XLRI
From The XLRI Blog
Tuesday, November 02, 2010
SIP 2010-12 a huge success!
The Summer Internship Placement Process for the batch of 2010-12 was a huge success this year, with all students of both batches getting placed in just 4.5 days. A total of 103 companies confirmed participation in the process (up by 27% compared to last year), with 76 companies making 307 offers for the batch of 240 students. The average stipend, also up by 26%, stood at INR 1,12,000, while the median stipend was INR 85,000.The highest international offer was made by an Investment Bank for its trading desk in Singapore, with a stipend in excess of 5,00,000, while the highest domestic stipend was offered by another Investment Bank for its Mumbai desk. This year, numerous companies offered international roles to XLRI students, including Novartis, JP Morgan, Hay Group, Hindustan Unilever Limited, Proctor and Gamble, Cadbury, PepsiCo, Aditya Birla Group, Standard Chartered Bank and Wipro.
The Aditya Birla Group and Goldman Sachs were the largest recruiters, taking no less than 10 students each.
XLRI continued to maintain its student-friendly preference-based process, which ensures that students get placed in a company and sector of their preference.
Prof Rajiv Misra, chairperson of Placements said, “This year not only we saw the participation of new companies but also the emergence of new sectors. We are very optimistic, and these are definitely positive upwards signals for the coming few quarters as well. The improvement in the general economy is well reflected in the way the recruitment has happened over the past week.”
Venkatesh Kommineni, secretary of Placement Committee, said, "We got unanimous feedback from first time recruiters and in this recruitment process not only student quality met but surpassed their expectations."
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Some links from the media:
Tuesday, November 09, 2010
MBA student (Ankit Kumar - 2011XLRI) finds a win-win in Bihar's desolate farms
From DNA
There are still many months to go before Kumar Ankit can stick the management-graduate appellation to his calling card.
Come to think of it, this is just the time to worry for his classmates, for placements and pay packets season is nigh.
Not for Kumar, though. He is going the other way — he seeks to provide employment to 50,000 farmers in Bihar in the next two years.
It was with this target in mind that Kumar entered the post-graduate diploma in management (or MBA) course at the Xavier Labour Research Institute, or XLRI, as it is more popularly known, in June last year.
The computer engineer is working round the clock to realise his dream even as he squeezes out time for his management studies. Hailing from Gaya —- the land of Lord Vishnu and Gautam Buddha — Ankit was deeply affected by the plight of farmers who had no sources of income within his home state, and had to migrate to distant Mumbai in search of jobs.
This fuelled in him the desire to start something that would generate jobs that would curb migration. While scouting ideas that would could work, Ankit noticed the Pongamia (called dithodi in Hindi, Karanj in Sanskrit), a biodiesel producing plant indigenous to Bihar, which grew on wastelands. He found the locals were oblivious to its uses.
“Bihar has 10 lakh acres of wastelands. And it has several thousands of farmers who are jobless. So if farmers could be encouraged to start planting pongamia, not only will we generate another source of energy and make good use of the wastelands, but also check migration,” said Ankit.
Today he is the executive director of Green Leaf Energy Pvt Ltd, an enterprise he started in June 2009, just 15 days after joining his MBA course, with an initial investment of under Rs 10 lakhs, under the guidance of professor Prabal Sen, chairperson of XLRI’s Entrepreneurship Development Centre.
Green Leaf has now entered into contracts with about 700 farmers for cultivating pongamia and about 1.25 lakh saplings have been planted.
Ankit’s target is to reach 1 lakh acres in the next two years, in districts like Gaya, Nawada, Jamui, Banka, Kaimur, and Aurangabad, whereby about 50,000 farmers would get employment.
But chalking out the project and implementing the plan was as exhaustive as it could get.
“I needed support from the Bihar government. I requested professor Sen to write to chief minister Nitish Kumar seeking support. After this I met S Vijayaraghavan, the investment advisor to the Bihar government, as well as principal secretaries and other officials,” he said.
Sen said he noticed the passion and intensity with which Ankit was pursuing this idea and thus extended all help. “This project can create a new movement in Bihar where, at the moment, there is no big system for alternative sources of energy, barring gobar gas.”
Ankit’s perseverance and encouragement from Sen eventually lead to the government giving funds to the tune of Rs 26,700 per acre.
Sen said Green Leaf will get support from the government under the National Rural Employment Guarantee Act (NREGA) to cover material and labour costs for plantation activities.
“We realised that NREGA funds can be used for cultivation in private lands of small and marginal farmers for growing particular crops, and pongamia is one of those crops,” said Sen.
The pongamia sapling takes about three years to grow, during which, farmers would get monetary support to the extent of Rs 12,400 from the government. After this gestation period, farmers would sell the oilseeds to Green Leaf, which would then crush the seeds to extract bio-diesel, and, in turn, sell that to oil companies such as Bharat Petroleum.
Ankit said post gestation, a farmer can get up to Rs 20,000-25,000 per acre annually by selling the seeds to Green Leaf.
“Our next phase is to have a nursery of 13 lakh pongamia saplings on 500 acres. We have recruited local youths to create awareness among the farming community about this. We have also taken some loan from Punjab National Bank for the administrative and marketing activities,” Ankit said.
There are still many months to go before Kumar Ankit can stick the management-graduate appellation to his calling card.
Come to think of it, this is just the time to worry for his classmates, for placements and pay packets season is nigh.
Not for Kumar, though. He is going the other way — he seeks to provide employment to 50,000 farmers in Bihar in the next two years.
It was with this target in mind that Kumar entered the post-graduate diploma in management (or MBA) course at the Xavier Labour Research Institute, or XLRI, as it is more popularly known, in June last year.
The computer engineer is working round the clock to realise his dream even as he squeezes out time for his management studies. Hailing from Gaya —- the land of Lord Vishnu and Gautam Buddha — Ankit was deeply affected by the plight of farmers who had no sources of income within his home state, and had to migrate to distant Mumbai in search of jobs.
This fuelled in him the desire to start something that would generate jobs that would curb migration. While scouting ideas that would could work, Ankit noticed the Pongamia (called dithodi in Hindi, Karanj in Sanskrit), a biodiesel producing plant indigenous to Bihar, which grew on wastelands. He found the locals were oblivious to its uses.
“Bihar has 10 lakh acres of wastelands. And it has several thousands of farmers who are jobless. So if farmers could be encouraged to start planting pongamia, not only will we generate another source of energy and make good use of the wastelands, but also check migration,” said Ankit.
Today he is the executive director of Green Leaf Energy Pvt Ltd, an enterprise he started in June 2009, just 15 days after joining his MBA course, with an initial investment of under Rs 10 lakhs, under the guidance of professor Prabal Sen, chairperson of XLRI’s Entrepreneurship Development Centre.
Green Leaf has now entered into contracts with about 700 farmers for cultivating pongamia and about 1.25 lakh saplings have been planted.
Ankit’s target is to reach 1 lakh acres in the next two years, in districts like Gaya, Nawada, Jamui, Banka, Kaimur, and Aurangabad, whereby about 50,000 farmers would get employment.
But chalking out the project and implementing the plan was as exhaustive as it could get.
“I needed support from the Bihar government. I requested professor Sen to write to chief minister Nitish Kumar seeking support. After this I met S Vijayaraghavan, the investment advisor to the Bihar government, as well as principal secretaries and other officials,” he said.
Sen said he noticed the passion and intensity with which Ankit was pursuing this idea and thus extended all help. “This project can create a new movement in Bihar where, at the moment, there is no big system for alternative sources of energy, barring gobar gas.”
Ankit’s perseverance and encouragement from Sen eventually lead to the government giving funds to the tune of Rs 26,700 per acre.
Sen said Green Leaf will get support from the government under the National Rural Employment Guarantee Act (NREGA) to cover material and labour costs for plantation activities.
“We realised that NREGA funds can be used for cultivation in private lands of small and marginal farmers for growing particular crops, and pongamia is one of those crops,” said Sen.
The pongamia sapling takes about three years to grow, during which, farmers would get monetary support to the extent of Rs 12,400 from the government. After this gestation period, farmers would sell the oilseeds to Green Leaf, which would then crush the seeds to extract bio-diesel, and, in turn, sell that to oil companies such as Bharat Petroleum.
Ankit said post gestation, a farmer can get up to Rs 20,000-25,000 per acre annually by selling the seeds to Green Leaf.
“Our next phase is to have a nursery of 13 lakh pongamia saplings on 500 acres. We have recruited local youths to create awareness among the farming community about this. We have also taken some loan from Punjab National Bank for the administrative and marketing activities,” Ankit said.
Sunday, October 31, 2010
Strategic Brand Management for B2B Markets - by Prof Sharad Sarin (XLRI Jamshedpur)
From XLRI Blog
Strategic Brand Management for B2B Markets
by Prof Sharad Sarin (XLRI Jamshedpur)
Sage Publications (Response Books)
ISBN: 9788132105220
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands
Prof Sharad Sarin (B.E. (Jodhpur), PGDBA (IIMA), Ph.D. (Pune)) has been with XLRI since 1976. Before joining XLRI, he worked in industry for four years. He is currently on the Boards of XLRI Jamshedpur, Mudra Institute of Communications, Ahmedabad and Tata Refractories Limited. Over the last 30+ years, he has been a corporate consultant to several large and well-known Indian companies. He has conducted more than 100 programmes and workshops on Strategic Marketing, Industrial Marketing, Relationship Marketing, Strategic Management and Customer Satisfaction, both in India and abroad. He has been Visiting Faculty to IIM-Ahmedabad, University of Colorado at Boulder and Rhode Island in the USA. His areas of interests are: General Marketing, Industrial Marketing, Competition and Globalization, Relationship Marketing and Marketing’s Role in Development.
Strategic Brand Management for B2B Marketsby Prof Sharad Sarin (XLRI Jamshedpur)
Sage Publications (Response Books)
ISBN: 9788132105220
This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.
With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands
Prof Sharad Sarin (B.E. (Jodhpur), PGDBA (IIMA), Ph.D. (Pune)) has been with XLRI since 1976. Before joining XLRI, he worked in industry for four years. He is currently on the Boards of XLRI Jamshedpur, Mudra Institute of Communications, Ahmedabad and Tata Refractories Limited. Over the last 30+ years, he has been a corporate consultant to several large and well-known Indian companies. He has conducted more than 100 programmes and workshops on Strategic Marketing, Industrial Marketing, Relationship Marketing, Strategic Management and Customer Satisfaction, both in India and abroad. He has been Visiting Faculty to IIM-Ahmedabad, University of Colorado at Boulder and Rhode Island in the USA. His areas of interests are: General Marketing, Industrial Marketing, Competition and Globalization, Relationship Marketing and Marketing’s Role in Development.
Prof Trishit Bandyopadhyay's book: A Regional Energy-Economy Model - A Case Study Of Karnataka
From XLRI Blog
A Regional Energy-Economy Model - A Case Study Of Karnataka: Incorporating penetration of new and renewable energy technologies in a multisectoral intertemporal optimizing framework
by Prof Trishit Bandyopadhyay, XLRI Jamshedpur
Publisher: LAP LAMBERT Academic Publishing (14 Oct 2010)
ISBN-10: 384335992X
ISBN-13: 978-3843359924
It is widely being acknowledged that renewable energies will become important in future and we are already getting a glimpse of that now.In order to study the impact of penetration of new and renewable energy technologies in a regional economy,under a planning and policy analysis context,-it is often desirable to have a unified framework which integrates all forms of energies,both conventional and renewable,that have reasonable potential of being harnessed.This integration has been achieved here by developing a multisectoral intertemporal optimizing model which allows the study of interactions between the energy sector and the regional economy and thus would be a valuable tool for energy planning and policy analysis.Equity related goals could also be introduced into the model,as shown in the book while assessing the impact of gap reduction in per capita household energy consumption as heat between rural and urban areas.The working of the model has been demonstrated by energising it with data from the state of Karnataka,India.The energy policy analysts,the regional planners,and students including practitioners interested in applications of optimizing models should find this book useful.
Prof. Trishit Bandyopadhyay, B.Tech(IIT Kharagpur), Fellow(IIM Bangalore] teaches Strategic Management of Technology, Innovation and Operations at XLRI Jamshedpur. He has earlier worked in public and private sector organisatons in areas such as Electronic Switching R&D, Project Implementation and Production Management.
A Regional Energy-Economy Model - A Case Study Of Karnataka: Incorporating penetration of new and renewable energy technologies in a multisectoral intertemporal optimizing frameworkby Prof Trishit Bandyopadhyay, XLRI Jamshedpur
Publisher: LAP LAMBERT Academic Publishing (14 Oct 2010)
ISBN-10: 384335992X
ISBN-13: 978-3843359924
It is widely being acknowledged that renewable energies will become important in future and we are already getting a glimpse of that now.In order to study the impact of penetration of new and renewable energy technologies in a regional economy,under a planning and policy analysis context,-it is often desirable to have a unified framework which integrates all forms of energies,both conventional and renewable,that have reasonable potential of being harnessed.This integration has been achieved here by developing a multisectoral intertemporal optimizing model which allows the study of interactions between the energy sector and the regional economy and thus would be a valuable tool for energy planning and policy analysis.Equity related goals could also be introduced into the model,as shown in the book while assessing the impact of gap reduction in per capita household energy consumption as heat between rural and urban areas.The working of the model has been demonstrated by energising it with data from the state of Karnataka,India.The energy policy analysts,the regional planners,and students including practitioners interested in applications of optimizing models should find this book useful.
Prof. Trishit Bandyopadhyay, B.Tech(IIT Kharagpur), Fellow(IIM Bangalore] teaches Strategic Management of Technology, Innovation and Operations at XLRI Jamshedpur. He has earlier worked in public and private sector organisatons in areas such as Electronic Switching R&D, Project Implementation and Production Management.
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