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XLRI boys to make shopping fun- Brandtadka.com gets campus backing, to host top brands with wardrobe management & cash on delivery feature
Jamshedpur, May 20: Want an Olive green branded T-shirt? Log on and have it delivered at your doorstep. Two second-year students of XLRI School of Business and Human Resources are set to make men’s shopping easy and fun.
Branded apparels from stores in Jamshedpur and Calcutta will now find a place on brandtadka.com, part of XLRI’s first commercial venture in the city.
B. Prathik and Manoj Joshi, two business management students heading the e-commerce plan aim to bring popular brands on one platform, giving competition to single-branded stores.
“We want to make online shopping an experience. The concept came from our own shopping habits. Brand conscious people look out for their preferred colour and the perfect fit and we are going to give it to them,” promised Joshi, adding that seniors had inspired them by taking up similar projects as a part of social entrepreneurship, but this was pure business. The venture is being funded by the two students and a third-party.
The students feel what sets them apart from other online shopping websites is a tool called “wardrobe management”. The website will use this system to ensure that fitting of garments bought would not be an issue for the customer. The students did not wish to elaborate on this yet, as the website was still under construction.
Among the list of items to be made available on brandtadka.com were fabric, accessories like ties, cuff links, belts, caps and branded merchandise. Levi’s Signature and New Bombay Stores, based in Jamshedpur, have already signed up. A store from Calcutta is also on board. Zodiac, Lee, Wrangler, Polo, Arrow and Adidas will also have merchandise on display in the first phase.
The website will also provide style tips every day.
The duo plans to have more brands on board and also expand the delivery to cities other than Jamshedpur.
“We feel stores have space constraint issues. Here, a customer can log in, find his favourite items, surf through the entire range and place an order. The products will be delivered at their doorstep and one can opt for cash on delivery,” said Prathik.
The young entrepreneurs are getting full support from XLRI to start the venture. It has allowed them to use the XLRI address for registration purposes and has also given them office space on campus.
“We are trying to provide all possible help. We will try to link them with the finance houses if they have funding issues. We want to promote entrepreneurship,” said Prabal Kumar Sen, chairperson of the Entrepreneurship Development Cell, XLRI.
Now that I'm back in Hyderabad (joining Deloitte Consulting), I feel nostalgic about the great time I had during summer internship last year. It was fun organizing the alumni meet under the able leadership of Prof Shukla and the constant guidance from Harinarayana S., Kumara Guru, Ranjeev Lahkar, Neti Srinivasan, S. Nandkumar, Kaushik Mitter, Siddhish Sriganesh, SV Nathan and all the XL seniors at Deloitte.
Its that time of the year again. We have summer interns of the 2010 batch in Hyderabad, it gives me great pleasure to introduce the organizing committee of Hyd Alumni Meet 2009 : Suvid Anand (who is also the Placecomm Secy),Archana Rao, Debayan Biswas, Siddharth Chatterjee and Hariharan R.
We had a meeting yesterday and hope to successfully organize the meet on 23rd May at Taj Krishna.
We would be grateful if you could help out with suggestions, tips, sponsorships, good deals for venue, etc so that we can plan out a enjoyable evening for all.
Organizations that sponsor the XLRI Alumni Meet get high impact visibility in front of Hyderabad's elite and can choose to sponsor the meet in the following ways:
1. Rs. 20000: Mention in all email communication to alumni and mention in media ads of the alumni meet.
2. Rs. 30000: All of the above & 1 Banner (dimensions 6 X 3) placed at venue. Pamphlets in all the gift packs.
3. Rs. 50000: All of the above & one extra Banner (dimensions 6 X 3) placed at venue. Access to the database collected at Venue.
4. Rs. 1 Lakh: All of the above & stalls can be put up by company for showcasing their products. Literature and Samples/Gifts can be distributed. Exclusive rights to the alumni meet.
Hope to hear from you soon.
Harbir Singh Rissam
PGD PMIR – XLRI (2009)