Vanitha Swaminathan - BMD 90

Thanks KNV for this detail :

On a serious reading of Prof Prithwiraj Nath' article and its references, I did find an interesting article referred therein by Vanitha Swaminathan (BMD90), my esteemed batchmate:
http://www.ascusc.org/jcmc/vol5/issue2/swaminathan.htm

Vanitha's article in turn references Dr Atul PArvatiyar, one of our
Marketing Profs when we studied at XLRI (BMD 1988-90):

"Sheth and Parvatiyar 1995" vide
Sheth, J., N., & Parvatiyar, A. (1995). Relationship marketing in
consumer markets: Antecedents and consequences. Journal of the
Academy of Marketing Science, 23 (Fall), 255-271.
==============================
FYI, Dr Vanitha Swaminathan is now with the Katz School of Business
in U of Pittsburgh. Vanitha can be reached from: http://www.katz.pitt.edu/fac_pages/Swaminathan.htm

Formerly she was the Assistant Professor of Marketing at the
University of Massachusetts, Amherst. Her research interests focused
on branding strategy and electronic commerce. Prof. Swaminathan has
published in the Journal of Marketing Research, Advances in Consumer
Research and in the proceedings of the American Marketing
Association, Association of Management and Relationship Marketing
conferences.
-------------------
Dr. Atul Parvatiyar is the President of iCRM and is the Robinson
Research Fellow & Associate Professor of Marketing at Georgia State
University; Atul can be reached from:
http://www.parvatiyar.com =============================================

Congrats, and keep it up - Vanitha, and Atul!

KNV