From Times of India
JAMSHEDPUR: Senior academician and marketing faculty at XLRI has been selected for the chief marketing officer (CMO)-Asia 2011 award.
Sanjay Patro, who teaches the intricacies of marketing to budding managers at the noted B-school, will be honoured with the "best marketing professor award" in Singapore on July 22.
Patro will be given award and citation, mentioning about his contribution to the field of marketing in the contemporary times. "This is the first award to be won by a marketing faculty at XLRI and I am happy to have been selected for the coveted trophy at Asian level," said Patro.
Patro, with 25 years of experience in the field of marketing, including his 15-year association with XLRI, said: "The jury (for different streams), which comprises professors of specific fields, conducts a study at the Asian level and selects the names for award(s) in different streams."
Patro, who was surprised when informed about his selection, said: "Recognition in the field of education at the Asian level is a big thing as it honours the individual and the institution equally." The XLRI faculties have expressed delight on his achievement. "Definitely, it's an honour to be recognized at the Asian level and that too in the field of education," said Madhukar Shukla, faculty, humanities.