Monday, July 02, 2012

Ramesh Jayaraman (PMIR 88) named Perfetti MD

From: The Economic Times

NEW DELHI: India's largest confectionery company Perfetti Van Melle (PVM) has named Ramesh Jayaraman its India head. Current managing director Sameer Suneja, who has been holding the position for past four years, has been relocated to a global role at the Italian firm.

Jayaraman has been named the new MD of the 1,500-crore PVM India, which competes with the likes of Wrigley, ITC and Parle. Prior to this appointment, Jayaraman was in-charge of the company's operations in both Sri Lanka and Bangladesh. An alumnus of XLRI Jamshedpur, Jayaraman worked in Cadbury, Britannia and Danone before moving to PVM in 2006.

Suneja joins the growing ranks of Indian managers taking on global roles in key positions at multinational firms, especially in the consumer goods space. He has been with PVM for over 15 years and has led the company's foray in the rapidly-growing snacks category with its brand Stop Not- the first time the group diversified into the non-confectionery segment to compete with players like PepsiCo's Frito-Lay and Haldiram's.

PVM, which set up India operations in 1994, has close to 25% share in the 4,000-crore domestic sugar confectionery market. With brands including Alpenliebe and Mentos candies, Chlormint toffee and Center Fresh chewing gum, PVM has doubled its business over the last three years. But the category is fraught with challenges like wafer-thin margins and inability to hike costs because of intense competition.

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