Sunday, August 12, 2012

XLRI, WSMSEM of Tongji University Shanghai join hands to launch a global MBA programme

From Economic Times

XLRI, Weatherhead School of Management of Case Western University Cleveland,, USA and School of Economics & Management of Tongji University Shanghai, China have joined hands to launch a global MBA programme.

The new full-time two-year residential programme slated to commence from June 2013 is designed to accommodate 20 students each from India, USA and China.

The programme will be held in three parts: one-third each in Jamshedpur, Shanghai and Cleveland and will be taught by faculty of all these three B-schools. Each B-School would have its own method of selecting students for the course; XLRI would select students based on XAT's performance, whereas Weatherhead School of Management of Case Western University will bank on GMAT and School of Economics & Management of Tongji University on its own criteria.

"This programme has been the outcome of our continuous efforts to build responsible global leaders of tomorrow," said Fr. E Abraham S.J., Director of XLRI. "In future, our plan is to expand the horizon and include a reputed B-School from Brazil as the fourth lap of this programme," he added.

Meanwhile, XLRI also unveiled its new brand identity and brand architecture for the first time since the institute was set up 62 years ago. The new brand identity which is trendy and contemporary, also underscores XLRI's intent to shape responsible leaders.

The updated brand identity of XLRI connotes the institution's futuristic outlook whilst retaining the old Jesuit Heritage. The new brand identity also represents the institute's clear focus and direction that allow greater freedom for the brand to grow nationally and globally.

H.M.Nerurkar, MD, Tata Steel & Chairman of XLRI Board of Governors said: "Modernising the brand identity of XLRI is an important milestone in the evolution of the XLRI institution brand as it journeys forward with the end-goal of becoming a global management school of repute shaping responsible leaders of tomorrow."

Board members and XLRI Alumni, Vineet Nayar, Vice -Chairman and CEO, HCL Technologies Ltd and Jaspal Singh Bindra, Asia CEO, Standard Chartered PLC also shared their views how XLRI played a pivotal role in shaping their career.

In the process of modernising the brand, XLRI closely worked with Water, the strategic branding & design consultancy of the DDB Mudra Group.

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