A year after he brought the ONIDA DEVIL back on television screens, MIRC electronics Head of Marketing, Venkatesan Chandramouli, has gone soft. That is, he's quit MIRC(which markets ONIDA brand) and is joining Cadbury India as Director of Strategy, Innovations & International Business.
An alumnus of XLRI, the 37 year old played a key role in transforming MIRC from aaa color TV company to a multi-product marketer, besides re-launching MIRC's famous mascot, the ONIDA devil.
At Cadbury, Chandramouli's key challenge he says will be growing the chocolates business. "It's an under-penetrated product" he says. Dentists, rejoice.
- Business Today, June 5th