Wednesday, September 05, 2007

An Interview with Percy Siganporia (74BMD), MD Tata Tea

Signalling its intent to evolve as a complete ‘beverage solutions company’, the once conservative Tata Tea has been in the news lately for a couple of big-ticket acquisitions and aggressive business moves.

....In the domestic branded tea business, Tata Tea overtook market leader Hindustan Unilever in volumes for the first time in several years.

Read this exclusive interview with Percy Siganporia (74BMD), Tata Tea’s MD about how the company has changed its DNA to adopt a challenger mindset for growth.

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