Friday, October 05, 2007

Proctor and Gamble organizes M&A case study at XLRI

Head honchos from the FMCG giant Proctor & Gamble (P&G) visited XLRI today to select a winning idea which could give them big returns in the global market.

The move comes in wake of P&G taking over the popular men’s brand Gillette globally.

Significantly, XLRI was the only B-school that the FMCG giant approached.

“Many mergers and acquisitions fail to achieve the desired synergies because the organisational issues are not given the importance they deserve. So P&G floated this competition amongst XLRI students to arrive at solutions to several of their problems,” said Madhukar Shukla, faculty of organisational behaviour at XLRI.

The contest, named “The Big Leap”, saw an enthusiastic participation from 33 groups at XLRI, out of which seven ideas were finally selected for today’s presentation by the FMCG major. The event was aimed at the analysis of various management-related issues involved in the acquisition of Gillette by P&G.

“XLRI is in the process of revising their the curriculum for the PM/IR courses where the emphasis would be more on industrial participation within the classrooms. Hence this contest would help students get an insight into real-life managerial problems and how to solve them,” said Shukla.

But what marked the highlight of the entire event was that the four-member jury from the multinational — comprising Varun Bhatia, VP (HR), Asia Pacific region, Mohit Nayyar, country HR manager India, Sonali Roychowdhury, senior HR manager India and Surya Rai, HR manager products and supply — were all former XLRI students. For the jury, it was a homecoming.

“Its always good to be back on campus, no matter after how long,” smiled Roychowdhury, an alumnus of the 1998 batch.

No comments:

Post a Comment


Related Posts with Thumbnails